For creators, coaches and brands on Instagram

Stop guessing what to post. Start with what works. 

You scroll for hours, save Reels you never use, and still sit down with nothing to film. ContentPartner researches what’s working in your niche, shows you why, and hands you original ideas, a script and a shot list you can film today.

Personal finance · illustrative example Demo
Searching Instagram
12 searches · 117 Reels collected · checking relevance
“I made $52k my first year and still had $0 saved…”
Confession hook → one rule
42× usual likes
“Never accept a job offer on the spot.”
List · 3 rules
9.7× usual likes
“Use a 3-account system for your money.”
Text on screen
6.3× usual likes
Personal finance✦Strength training over 40✦Vegan meal prep✦Wedding photography✦Skincare for men✦Real estate agents✦Business coaching✦Home workouts✦Interior design✦Career advice✦Parenting✦Travel on a budget✦Personal finance✦Strength training over 40✦Vegan meal prep✦Wedding photography✦Skincare for men✦Real estate agents✦Business coaching✦Home workouts✦Interior design✦Career advice✦Parenting✦Travel on a budget✦
01
Research in minutes
Not hours of scrolling
02
Every pick explained
In plain English
03
Ideas with sources
Traced to real Reels
04
Script + shot list
Ready to film
Sound familiar?

Making content isn’t the hard part. Knowing what to make is.

01
The scroll that eats your morning

You open Instagram “for research” and look up two hours later with forty saved Reels and still no plan for today.

02
Viral tells you nothing

That Reel with 3 million views came from an account with 2 million followers. It was a normal day for them, and it says nothing about what would work for you.

03
Ideas that sound like everyone else’s

Generic AI prompts hand you “5 tips to grow” lists. Nothing is tested, nothing is specific, and your audience has seen it before.

04
An idea isn’t a video

Even with a good idea, you sit down to film with no script and no shot list, and end up recording the same talking head again.

The result is posting when you can, content that blends in with everyone else’s, and hours of your week you never get back.

Why it keeps happening

It’s not a creativity problem. It’s a process problem.

Good content comes from a chain: know what’s working, understand why, turn it into your own idea, then plan how to say it and film it. Most creators do every link by hand, from scratch, every week. ContentPartner connects all four, so each step feeds the next.

How it works

Four steps. One place. Each one feeds the next.

Research · 01 / 04

You’re copying what’s viral, not what works.

See what’s really working in your niche, and why.

Type your niche. ContentPartner searches Instagram from a dozen angles, throws out duplicates and off-topic posts, and ranks what’s left by one question that matters: did this Reel beat what that creator normally gets? Small accounts with a breakout hit rise to the top, because that’s a pattern you can learn from.

  • 25 to 100 researched Reels in a few minutes
  • A plain-English reason for every pick
  • Optionally study a creator you admire, from any niche
50
Reels ranked
31×
Top breakout
4 min
Research time
100%
Picks explained
Highly relevant: salary negotiation for first jobs.
31× this creator’s typical likes (12 recent videos).
Caption-based: question hook → three rules → payoff.
Like count hidden. Engagement scored from comments.
Ideas · 02 / 04

Blank-page ideas are generic and untested.

Ideas built on evidence, not a blank prompt.

Turn that research into 10 to 100 ideas written for your audience. Each one comes with a hook, an angle, talking points and a payoff, and shows exactly which Reels inspired it. Near-duplicates are removed, so fifty ideas really are fifty different videos.

  • Every idea traces back to real Reels
  • Pick a storytelling framework or let it choose
  • Original to you, never a copy of someone’s script
Contrarian · informed by 3 Reels
Buying four ETFs doesn’t mean you’re diversified
“You bought an S&P 500 fund, a Nasdaq fund and a total market fund. About half of each is the same stocks.”
List · informed by 3 Reels
Five money mistakes from my first year working
“Year one of my first real job, I signed a lease at 45% of my take-home.”
Explainer · informed by 3 Reels
Why your first paycheck is smaller than your offer letter
“My offer said $62,000. My first deposit was $1,780.”
Script · 03 / 04

You freeze, ramble, or over-script when the camera’s on.

Know exactly what to say before you hit record.

One click turns an idea into a script that sounds like a person talking: a hook, the beats, a payoff and a natural CTA, with on-screen text and B-roll cues beside each line. A timer keeps you to length, and you can rewrite any single line without losing the rest.

  • 15 to 90 seconds, timed as you edit
  • Your tone, your format, your platform
  • Copy straight into a teleprompter
Hook

You bought an S&P 500 fund, a Nasdaq fund and a total market fund. That’s mostly the same stocks three times.

On screen: 3 funds = 1 fund?
The overlap

Run those three through an overlap checker. The same top names show up in all of them.

On screen: 80% overlap
Payoff

So check your overlap before you add another ticker.

Spoken length 44s / 45sv3 · saved
Shoot · 04 / 04

Filming takes all day and still looks flat.

Film every shot in one session.

Describe the video and get around twenty B-roll shots, grouped by where you’ll film them: everything in the kitchen, then everything at the desk. Each shot tells you the angle, framing and camera position, with a simple diagram if you’re new to filming. Tick them off as you go.

  • Shots grouped so the tripod moves a few times, not twenty
  • Angle, framing and a practical tip for every shot
  • Keep reference videos next to your plan
Laptop openingLow angle · 2s

Phone flat on the desk, propped at 20°. The lid rises toward the camera.

In frame
Camera position (side view)
Desk
5 shots
Kitchen
7 shots
Couch
2 shots
Your week, before and after

From niche to a filmable plan in about fifteen minutes.

Research, ideas, a script and a shot list, timed end to end in our own live tests.

Without ContentPartnerWith ContentPartner
Hours of scrolling and savingA researched shortlist in a few minutes
Copying whatever went viralLearning from Reels that beat their creator’s normal
Generic ideas from a blank promptIdeas you can trace back to real evidence
Improvising on cameraA timed script with every beat written
A full day to film one videoA shot list grouped by location
Why ContentPartner

An AI tool that shows its work.

Most AI tools invent ideas from nowhere. ContentPartner shows its sources, explains every ranking, and tells you when it doesn’t know.

01 · Fair comparisons
Views alone lie. We compare each Reel with its creator’s normal.
Small account · usual 4K likes · this Reel 100K25×
Big account · usual 2M likes · this Reel 300K0.15×

The small account’s breakout is the one worth learning from. ContentPartner ranks it higher.

02 · Honest results
24/25

If one Reel doesn’t make the cut, you get 24 and a note. We never pad results to hit a number.

03 · Shows its sources
“Why your first paycheck is smaller than your offer letter”
Reel · 31×Reel · 9.7×Reel · 6.3×

Every idea links to the Reels behind it.

04 · Original, not copied
Learn the approach. Keep your voice.

Study a creator you admire from any niche. We borrow the storytelling pattern, never their topics or scripts.

05 · Runs in the background
Scoring 117 ReelsSafe to close tab

Start research, close your laptop. It keeps going and saves as it works.

06 · One connected workflow
01
Research
02
Ideas
03
Script
04
Shoot
What’s here, what’s next

From research to a finished edit.

Available today
  • Instagram niche research with transparent ranking
  • Reference creator analysis from captions and metrics
  • Research-based ideas, scripts and versions
  • B-roll shot plans grouped by location
  • Private reference video uploads
Coming next
  • Video analysis of reference Reels: angles, pacing, B-roll
  • AI-assisted editing: B-roll placed into your talking-head footage
  • Captions, reframing and export
  • Team workspaces for agencies
Pricing

Less than you spend on one wasted afternoon.

Monthly plans. Cancel any time. Your allowances are shown in the app before you buy.

Founding MemberFirst 100
$15 / month

The Creator plan at a locked-in price, for the first 100 members.

  • Everything in Creator
  • Price locked while subscribed
  • Direct line for product feedback
Get started
Creator
$19 / month

For creators publishing every week.

  • Instagram niche research
  • Research-based AI ideas
  • Scripts and shot plans
  • Private reference uploads
Get started
Pro
$39 / month

For heavier research and several content directions.

  • Larger research runs (up to 100 Reels)
  • More ideas, scripts and plans
  • Multiple projects
  • Priority processing
Get started
FAQ

Questions, answered plainly.

01Does it copy other creators’ videos?+

No. It studies what makes Reels work (hooks, structure, format) and writes original ideas for your niche. Every idea shows which Reels informed it, so you can check.

02Where does the data come from?+

Publicly available Instagram Reel information: captions, views, likes and comments where Instagram shows them. Missing numbers are shown as missing, never as zero.

03Does it work in any niche?+

Yes. It plans fresh searches for whatever you describe. We’ve tested it across finance, fitness, food and wedding photography. Very small niches may return fewer Reels, and it tells you when that happens.

04Does it watch the videos?+

Not yet. Today it analyses captions and performance, and says so where it matters. Video analysis is on the roadmap.

05How long does research take?+

Usually two to five minutes. It runs in the background, so you can leave the page.

06Is it only for Instagram?+

Research uses Instagram Reels. Scripts and shot plans work for TikTok and YouTube Shorts too.

07Can I cancel any time?+

Yes. Plans are monthly and you can cancel whenever you like.

Get started

Stop scrolling. Start filming.

Type your niche and see what’s working in it, in minutes.